I’ve been a very disgusting idiot.
I’ve been a mind-clogged little-head; a fat-nose that couldn’t get the meaning of a very common term even after coming across it dozens of times. I’m even ashamed to admit it. I mean, just how hard could it have been to grasp the meaning of “an elevator pitch?” Okay, now you’re fretting. Stop that.
If you’re bumping into this strange “vocabulary” for the first time or you’ve already come across it but still remained in the “idiot bandwagon,” this is your shiny day. This is the minute that you get to realize that an elevator pitch has zero to do with catching elevator rides to the 6th floor and everything to do with actually pitching stuff to people. Sounds strange, uh?
Well, I did break out of the comfort zone to liberate my poor self from the ignorance, and guess what I found? Turns out, elevator pitching is much like aggressive marketing – albeit a charm-offensive that needs to go out in simple terms and in the shortest time possible. Think of it as a scenario where you’re battling against all odds to convince a potential investor to buy stocks in your company, and then imagine that this whole convincing stuff has to happen within the 30 seconds of an elevator ride from floor 1 to floor 2. An elevator pitch is an Olivia Pope moment!
Now, as a freelancer, you do realize that clients don’t just fall from the sky. You’ve to put yourself out there and dig out a stand for yourself. You do this in perfection if you can hit the right people with irresistible pitches. When go out all armed with your linguistic weapons of attraction, your job is to make the target party like you and get them to subscribe to your idea. They need to see you as proficient and a doer. Spark their interest in your offer by focusing on what they like. Play to their expectations but never make a promise that you can’t deliver. That’s what an elevator pitch is all about. It’s basically ELEVATING yourself to a status of favor. Interesting!
Next, we’ll learn how to prepare for an explosive elevator pitch that’ll make your target audience lose their balance. Stay tuned!